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Category: Printing Articles
Posted by: Buzz
The Effect of Digital Printing on the Printing Industry

Yellow BorderAudio version for this article: "The Effect of Digital Printing on the Printing Industry" (for people with visual disabilities or impairments). Yellow Border
As much of an impact as digital printing has made in recent years it has not been a overnight success. The start for the sake of argument started with the Xerox Docutech and black toner to compete on the very low end of the print market. Because of that most printers did not view it as a threat. Thus a new business model was able to be established, quick printers or franchise printers saw dramatic growth early on. Although very reliable now, the machines were prone to problems early in the technology. The joke was that you bought a technician when you bought the early machines. They became more and more effective and those printers that did not adopt the technology saw there black and white business decline. Most successful printing companies either purchased a Docutech or gravitated towards more color printing which the Docutech did not do. This drove the printing business into more of a retail quick print location or a manufacturing custom job shop for more complicated jobs. Established printers as a whole had a hard time grasping that the lower quality of the toner based machines were acceptable for many jobs and certain customers and the turn time was much better digitally. The total number of printing companies increased during this time if you counted total # of printing establishments.

Then came color copiers, direct imaging presses and the digital press. These did away with the need for expensive plates and makeready time and waste. You sent the file directly to the machine and the first couple of copies were what you were going to get. Again at the very early stages the quality was very questionable and the machines were less than super dependable. Quantities ordered were lower than what commercial printers could get excited about and they could not grasp the lower quantity and lower cost opportunites and quick trun times that quick printers had really started to embrace. The quality continued to improve and the machines became more reliable. The number of retail or franchise printers increased and the number of independent quick printers and commercial printers started to dramatically decrease. There are of course exceptions to this generalization.

This is about the time that quality improved enough and commercial printers started grasping what was happening that they embraced this new found digital color. Now many commercial printers have both offset and digital machines and can service their customers no matter what quantities they need.

Then along came large format printing like Here for one off type large art prints for gifts or even art.

The business will change again. It always has and the successful printers are the ones that focus on their customers needs and balance that with making enough return to support a very capital intensive business.

Written by Buzz Tatom
The Odee Company, Dallas, Texas

Category: Printing Articles
Posted by: adminblog
Building bleed into a bitmap program

If you use a bitmap program like ("Adobe Photoshop") beware of subtle differences from the page layout programs. The bitmap programs do not work the same as page layout programs. When building the design take your Ad trim size in our example case 5x7 and add the bleed to the overall page size you are creating.

For instance 5+1/8+1/8=5.25: 7+1/8+1/8=7.25, this will be the page size you designate in the new page box that you start with. You just need to go into the document and set guides at 1/8th in; on all four sides, this will center your design and provide bleed for placement in a page layout program. It is not recommended to typeset in bitmap programs because the programs rasterize the type breaking it up into pixels and therefore not giving you sharp clean lines. The type can appear fuzzy in a bitmap program. Bitmap programs are made to manipulate and control images for your projects such as brochures, flyers and other printed material. They are not made as a page layout program even though they have some of those tools in the software. Use the bitmap on images but then import that image into a page layout program or vector art program.

See also:
- Building Bleed into a Vector Program
- Building a Bleed on Printed Products
- Software Programs in Printing

Written by Odee Prepress
The Odee Company
Category: Printing Articles
Posted by: adminblog
Offset Printing Color on Glossy Paper

Yellow BorderAudio version for this article: "Offset Printing Color on Glossy Paper" (for people with visual disabilities or impairments). Yellow Border
If you are trying to make your print job jump off the sheet you should print in color on a glossy sheet.
Offset printing color on a glossy sheet gives you good ink holdout and thus will give you the brightest colors as compared to printing on uncoated sheets that the ink can absorb into.

It certainly starts with good digital artwork. There is a saying that goes trash in trash out. If you have low quality, low res files by printing offset in color on glossy paper is not a miracle cure. Gloss paper when being made has a thin layer of clay applied that gives the sheet the coated or glossy look. This also helps the ink from soaking into the sheet too much thus giving better "ink holdout." This ink holdout will give you your brightest colors possible with the artwork you have created.

See also:
Turn of the Century Offset Printing
Offset Printing vs Digital Printing
Full Color Printing

Written by Buzz Tatom
The Odee Company, Dallas, Texas