What is the job of a Printing Salesman?
Printing sales jobs if done correctly can be very rewarding but will entail a great deal of long work days, weird hours and a great deal of studying to be a knowledgeable successful print salesman. Like any job in this world, printing sales for a commercial printer is only successfully done by about 20% of the people that try it. A great deal more will try and make a living but about 1 in 5 will succeed and excel in a very tough job.
What does it take to succeed? Knowledge of printing and that will take a year or more to gain a good feel for the ins and outs of the business. You will never learn everything but if you spend time on the production floor in your extra hours learning about print jobs and some of the do's and dont's it will give you confidence when you go out and call on customers. You must also have the ability to sell and want to help your client succeed. This is another learning process. These days "closing the sale" or hard pressure tactics just don't work in a relationship business. The customer has to trust that you will be looking out for them more than you are looking out for yourself.
Are you willing to do press checks at weird hours. Many times that will be required of you. If a 2am press check will bother you find another career.
The sales dollars of a successful salesperson varies depending on how long you have been in the business and what kind of printing you sell. A commercial printing salesperson starts being an asset to a company when they can sell a million dollars in printing. This is a very simple generalization but people always ask. The successful printing salesperson that has been in the business for several years can sell anywhere from a million to 3-4 million per year. Again, I'm talking about a star not what most people will do.
Here are the keys to being a successful commercial printing salesperson although it holds true for any profession: Knowledge, hard working, sales ability(in a good way).
Written by Buzz Tatom
The Odee Company