Do promotional products leave a lasting impression of your company to potential clients?

According to a recent study, 76.1% of respondents could recall the advertiserís name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their promotional product because it was useful.

There is no other advertising medium that can pay those long term benefits like promotional products. The key is to find something useful and unique that reminds your customer of your company in a repetitive constant way. One of the best selling tools is when the need for your product that you are selling comes across your customers desk there is also something there to remind them of your company. It needs to be part of a process of touches that you have. Personal contact, phone, email, printed collateral and promotional products all contribute to give you enough touches in your customers mind to give you the opportunity. This is where promotional products do such a good job.

You can only call, email, and have personal contact so many times before you start becoming a borderline nuisance. Promotional products should be used as one of the arrows in your quiver. Let The Odee Company help create a promotional campaign that fits your company's needs and budget.

Written by:
Joyce Fletcher
Director of Promotions
The Odee Company