Starting Small, Growing Big.

New businesses sometimes make mistakes in buying their first printing jobs for their new business. First of all, I suggest starting off small. Digital Printing has enabled you to have that opportunity. You don't have to print 1000's of Letterheads, brochures and other printed collateral. Most times we find that new businesses will change something before they reprint anyway. You are going to have ample opportunities to spend your money on many things. Do the minimal you need to do to get you through the first 3-6 months. That gives you a good test. Your going to learn a lot of new things that you didn't know about your market, your competitors and potential new business. Your printed collateral will need to reflect that new knowledge. The other thing you should consider is that although you want your printed material to look nice don't over analyze it. I have seen people work a solid week on the look of their stationery. Don't get me wrong it needs to look nice but spending a great number of hours on trying to create just the right piece is usually not hours well invested. Go out and get business. That needs to be your big focus. After you have come up with an original design you like, move on to more important things. It is the person and the idea behind the letterhead that lands business and keeps food on the table. Believe in yourself. Just one printers thoughts.

Written by Buzz Tatom
The Odee Company