What is rich Black?

In printing the term rich black represents printing 100% of black and some combination of another color behind that black to give it a more dense rich black color. This way on the printing pressyou don't have to push the black ink beyond a certain comfort level.

It also will help cover up impurities in the paper or ink like hickies. A good rich black can be accomplished by 100% black and say 50-70% of another color. The black will dominate the other colors. You will get a slight cast towards what ever color you are printing behind the black. Say a blue cast with cyan or red cast with magenta. Do not exceed a total density % of all colors over 280% as that is not reproducible in printing. Just a thought for your brochures, postcards and flyers.

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company