Brochure: A definition.

A small booklet or pamphlet, often containing promotional material or product information.
[French, from brocher, to stitch, from broche, knitting needle, from Old French, spit, needle. See broach1.]

Brochures come in many shapes and sizes. Simplified it is a piece of paper with ink printed on it. Usually promoting a company, product or idea it can be folded, diecut, saddle stitched or any of a number of binding options. Usually a brochure is made of just a few sheets of paper. Printed products that are more pages are usually called catalogs or magazines. Paper weight can vary from fairly light to cover weight paper. As the paper gets heavier the brochure needs to be scored to aid in the paper not cracking on the fold(s).

Written by Buzz Tatom
The Odee Company