Offset Printing Color on Glossy Paper

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If you are trying to make your print job jump off the sheet you should print in color on a glossy sheet.
Offset printing color on a glossy sheet gives you good ink holdout and thus will give you the brightest colors as compared to printing on uncoated sheets that the ink can absorb into.

It certainly starts with good digital artwork. There is a saying that goes trash in trash out. If you have low quality, low res files by printing offset in color on glossy paper is not a miracle cure. Gloss paper when being made has a thin layer of clay applied that gives the sheet the coated or glossy look. This also helps the ink from soaking into the sheet too much thus giving better "ink holdout." This ink holdout will give you your brightest colors possible with the artwork you have created.

See also:
Turn of the Century Offset Printing
Offset Printing vs Digital Printing
Full Color Printing

Written by Buzz Tatom
The Odee Company, Dallas, Texas