printing services
Category: Printing Articles
Posted by: Buzz
Non Profit Printing & Raising Money


Yellow BorderAudio version for this article: "Non Profit Printing & Raising Money" (for people with visual disabilities or impairments). Yellow Border

Non-profits, religious and charity organizations depend on donors for survival. Direct mail and printing in general have been a mainstay of these organizations fundraising plans. The challenge is to reach many different levels of givers based on their amounts. These organizations must be careful in the types of printing they do. If they send something out perceived to be to costly they can turn away the lower end of their givers but if someone donates a great deal of money and receives a mass mailing they can also be offended.

One solution to this has been digital printing where you can do short runs that are more tailored to a smaller segment. You can also print variable data to thank or target high end donors. By doing this, these non profit organizations can still do their mass mailings but then target their smaller circle of larger donors or prospects with a personal touch.

There are printing companies that help maximize and are very use to printing for non-profits. They may or may not donate work but most will give the deepest discounted price they can to help. You can also contact paper merchants to see if they have non profit discounts or programs.

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas

Category: Printing Articles
Posted by: Buzz
The Effect of Digital Printing on the Printing Industry


Yellow BorderAudio version for this article: "The Effect of Digital Printing on the Printing Industry" (for people with visual disabilities or impairments). Yellow Border
As much of an impact as digital printing has made in recent years it has not been a overnight success. The start for the sake of argument started with the Xerox Docutech and black toner to compete on the very low end of the print market. Because of that most printers did not view it as a threat. Thus a new business model was able to be established, quick printers or franchise printers saw dramatic growth early on. Although very reliable now, the machines were prone to problems early in the technology. The joke was that you bought a technician when you bought the early machines. They became more and more effective and those printers that did not adopt the technology saw there black and white business decline. Most successful printing companies either purchased a Docutech or gravitated towards more color printing which the Docutech did not do. This drove the printing business into more of a retail quick print location or a manufacturing custom job shop for more complicated jobs. Established printers as a whole had a hard time grasping that the lower quality of the toner based machines were acceptable for many jobs and certain customers and the turn time was much better digitally. The total number of printing companies increased during this time if you counted total # of printing establishments.

Then came color copiers, direct imaging presses and the digital press. These did away with the need for expensive plates and makeready time and waste. You sent the file directly to the machine and the first couple of copies were what you were going to get. Again at the very early stages the quality was very questionable and the machines were less than super dependable. Quantities ordered were lower than what commercial printers could get excited about and they could not grasp the lower quantity and lower cost opportunites and quick trun times that quick printers had really started to embrace. The quality continued to improve and the machines became more reliable. The number of retail or franchise printers increased and the number of independent quick printers and commercial printers started to dramatically decrease. There are of course exceptions to this generalization.

This is about the time that quality improved enough and commercial printers started grasping what was happening that they embraced this new found digital color. Now many commercial printers have both offset and digital machines and can service their customers no matter what quantities they need.

Then along came large format printing like Here for one off type large art prints for gifts or even art.

The business will change again. It always has and the successful printers are the ones that focus on their customers needs and balance that with making enough return to support a very capital intensive business.


Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas



Category: Printing Articles
Posted by: adminblog
Building bleed into a bitmap program

If you use a bitmap program like ("Adobe Photoshop") beware of subtle differences from the page layout programs. The bitmap programs do not work the same as page layout programs. When building the design take your Ad trim size in our example case 5x7 and add the bleed to the overall page size you are creating.

For instance 5+1/8+1/8=5.25: 7+1/8+1/8=7.25, this will be the page size you designate in the new page box that you start with. You just need to go into the document and set guides at 1/8th in; on all four sides, this will center your design and provide bleed for placement in a page layout program. It is not recommended to typeset in bitmap programs because the programs rasterize the type breaking it up into pixels and therefore not giving you sharp clean lines. The type can appear fuzzy in a bitmap program. Bitmap programs are made to manipulate and control images for your projects such as brochures, flyers and other printed material. They are not made as a page layout program even though they have some of those tools in the software. Use the bitmap on images but then import that image into a page layout program or vector art program.

See also:
- Building Bleed into a Vector Program
- Building a Bleed on Printed Products
- Software Programs in Printing

Written by Odee Prepress
buzz@odeecompany.com
The Odee Company
Category: Printing Articles
Posted by: adminblog
Offset Printing Color on Glossy Paper


Yellow BorderAudio version for this article: "Offset Printing Color on Glossy Paper" (for people with visual disabilities or impairments). Yellow Border
If you are trying to make your print job jump off the sheet you should print in color on a glossy sheet.
Offset printing color on a glossy sheet gives you good ink holdout and thus will give you the brightest colors as compared to printing on uncoated sheets that the ink can absorb into.

It certainly starts with good digital artwork. There is a saying that goes trash in trash out. If you have low quality, low res files by printing offset in color on glossy paper is not a miracle cure. Gloss paper when being made has a thin layer of clay applied that gives the sheet the coated or glossy look. This also helps the ink from soaking into the sheet too much thus giving better "ink holdout." This ink holdout will give you your brightest colors possible with the artwork you have created.

See also:
Turn of the Century Offset Printing
Offset Printing vs Digital Printing
Full Color Printing


Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas
Category: Printing Articles
Posted by: Buzz
Graphic Printing and Distribution Services



Graphic printing and distribution services are when you incorporate printing whether it be digital or offset with the ability to distribute or ship to multiple locations.

The locations can be local, regional, national or international. Many times these services are used for a Corporate customer that has multiple stores or offices that they need to distribute product. The product may be produced all by one company or may have multiple vendors that ship to this distribution company who then kits and ships for the end customer.

These services have been automated to where they can be available 24/7/365 days a year and have the ability to track shipments, limit orders and be enterprise wide available. Here is an example of such a site: Print One demo site

Many times inventory control is also used so product is available and ready for immediate shipment.

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company

See also: Offset Printing vs Digital Printing
Define Digital Printing
Category: Printing Articles
Posted by: Buzz
Variable Print Programming


Yellow BorderAudio version for this article: "Variable Print Programming" (for people with visual disabilities or impairments). Yellow Border
Variable printing by definition is where either image or text changes from one impression to the next in digital printing. It is not available in offset printing in line. Variable printing varies in difficulty from a simple name change on the low end to full text and image changes on the more difficult end.

For the most part the variable print programming comes from applying a database to artwork that has been modified to show where the variable part comes in. This is done by digital printing company that takes your artwork and will apply your database to the cell or area that you designate.

Factors that need to be considered are length or size of the variable part. Since it is software that is applying these rules it does not know the difference between say 2 lines or 3 where the text can be wrapped wierd or dropped. All picture sizes would need to be the same as that could also affect your piece from one impression to the next.

The best rule of thumb is to involve your printer early in the design process when he/she can still help guide you on what would be successful and what would not.

The variable print programming is actually done in a different software that helps marry your database and the software that the design is done in(Quark, InDesign, etc.) then when the file is ripped it prepares the job to change the variable cells on each copy.

It is a very effective way to market your company and has a historically much higher rate of return than static direct mail.


Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas

See also:
Job Requirements of Digital Printing
Variable Data Printing
Demo Variable Data Printing
Category: Printing Articles
Posted by: Buzz
Online Printing Services


There are many online printing services now available over the internet. These can range from preset rigid templates to the ability to download your created files to a printer. It also includes software that gives you the availability to be enterprise specific management systems that are specific to one organization in controlling their corporate print services. See an example:


The best resource is one that you still develop a relationship with and know a contact person.

See also:
>Pros Cons Print on Demand


Written by Buzz Tatom
Buzz@odeecompany.com
Category: Printing Articles
Posted by: Buzz
Pros & Cons of Print on Demand Printing


More and more these days people call and ask the question of what are the pros cons of print on demand. There are reasons that print on demand is the fastest growing part of the printing business. Print on Demand emerged when digital printing started coming to the forefront. Conventional printing is a process that all things being equal is slower and not very efficient in doing small quantities of printed product.

In todays fast paced world where the customer controls the content and bringing products to market quickly is not a luxury but a necessity digital printing became a popular choice.

The pros of On Demand Printing are:
-Fast Turnaround
-Small quantities
-Reduced obsolescence
-Ability to revise quickly
-Possibility of Varaible Print
-Reduce costs at small quantities

The cons of On Demand Printing are:
-Lesser quality sometimes to Offset Printing
-Increased costs at larger quantities compared to Offset Printing
-Less rub resistance to wear
-Less finishing possibilities

Many of these factors I have mentioned above were at one time a big factor but have become less and less of a factor. The best reason I give my customers to decide on what to use is price and turnaround times. If you have very little time to get a printed piece it normally pays to do it on demand. This is because you have very little or no setup time on digital equipment. If you are doing a large enough quantity your per unit piece doing it on demand flattens our pretty quickly where as on offset printing it will start higher on a low quantity scale and drop more drastically as your quantity goes higher.

Print on Demand can be gloss coated on some digital presses just like offset printing. Your options would be varnish, aqueous and UV coating. Most of these processes would be done offline. Hope this has been informative on pros cons of Print on Demand and please let me know if you have any questions.

I'll give you an example of the perfect print on demand type situation. We do business for a Montana Ranch Real Estate firm that markets Montana Hunting Ranches for Sale. They needed some flyers for a Seminar they were doing and needed them done that day and sent overnight. We were able to help them with a file, quick PDF proof and it was ready to ship. It was high quality and helped their business flourish!


Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas


See also:
Job Requirements of Digital Printing
Offset Printing vs Digital Printing
Category: Printing Articles
Posted by: Buzz
Job Requirements of Digital Printing


Yellow BorderAudio version for this article: "Job Requirements of Digital Printing" (for people with visual disabilities or impairments). Yellow Border
What are the requirements of printing a digital print job. First, of course, would be a digital file from a graphics program that can be ripped by a graphics workflow. It should also be a job that makes sense in being printed digitally.

The strength of digital printing would be small quantity(less than 1000-1500 press sheets) and a quick turnaround. That being said if you are printing a variable data piece where text or pictures change on each press sheet digital printing is the only way to go.

The job requirements digital printing best file solution is to give both your native file as well as a hi-res PDF. The reson for this is that if the PDF does not rip there is nothing else we can do to help you. If we have the native file sometimes we can decipher what the problem is. The document size should be the finished size of the piece and then if you have a bleed pull the color out 1/16" in the direction of the bleed. Include all fonts being used giving us bitmap and screen fonts. For example one of our customers markets Montana Ranches for Sale and they will send us a hi res pdf with trim marks but also send the native file as well, just in case. They do this because of the quick turn time of their jobs.


See also:
Variable Data Printing
Define Digital Printing
Offset Printing vs Digital Printing
Pros Cons Print on Demand

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas
Category: Printing Articles
Posted by: Buzz
Define Digital Printing


The most common definition for digital printing is going to be taking an electronic file and going straight to a digital press. This is not entirely accurate because even in offset printing these days you take a digital file and go straight to plate that mounts on an offset press. For this article, we will use the most common definition to discuss or define digital printing. Digital printing can be done in black and white or in color. There are numerous machines that do digital printing. In the black & white you have primarily the Xerox Docutech and the Kodak Digimaster. In the color digital printing arena you have the HP Indigo, the Kodak Nexpress and the Xerox IGen3. The concept behind these machines is that there are no costly setups required for a job and so they can run small quantities at much lower costs than offset presses. Once quantities increase over say a few thousand sheets it becomes more economical to run the job on an offset press.

The digital press does run variable data where the image or text can change from press sheet to press sheet. Offset printing will not do this. Digital printing is also usually a quicker turnaround.

Most times digital printing is done by laying toner on a sheet vs ink like offset printing. The only exception to that is the HP Indigo which prints with liquid inks and the DI(direct imaging)presses.
The HP Indigo is the only digital press that can print true spot colors versus a CMYK conversion of process.

See also:
Offset Printing vs Digital Printing
All Digital Printing is not the Same
Digital Printing PMS Colors

Written by Buzz Tatom
The Odee Company