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A trade fair (or trade show) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore tradeshows are classified as either "Public" or "Trade Only". There are currently over 2500 trade shows held every year in USA alone.

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, display design and construction, telecommunications and networking, travel, accommodations, promotional literature, and "give away" items. In addition costs are incurred at the show for services such as electrical, booth cleaning, internet services, floral decoration within the booth and drayage (also known as material handling).

Consequently, cities often promote trade shows as a means of economic development.

Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.

Links to Related Articles:

- Drive Traffic to Your Tradeshow Booth

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This is an extract from Wikipedia, the Free Encyclopedia


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