All brochures are the same.

I want a brochure that stands out from all the others! That is what my Dallas printing company customers tell me all the time.

A brochure is an advertisement for your company. They come in all kinds of shapes, sizes, number of pages, colors, etc. A brochure usually entails folding. If there is no folding most people call it a flyer. The kinds of papers have no bearing or sizes. It is what you want it to be. A brochure is an extension of your companies reason to exist. Tell your story! Do it concisely and try to convey your companies cultures and message. If you are a banker don't give your prospective client a color laser copy. These days with the technologies available to good printing companies you can do a quality piece in low quantities at a reasonable rate. Digital printing has come of age if you use the right equipment and it is designed to fit that equipment. Digital printing can know be incorporated with diecutting, foil stamping and all kinds of binding possibilities. In the process of updating or creating a brochure to show off your company? Think about your company and the message you want to convey and tell your story!

See also: All Digital Printing is not the Same.
Brochure: A definition.
Folding of Printed Products

Written by Buzz Tatom
The Odee Company