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Category: Printing Articles
Posted by: Buzz
Graphic Printing and Distribution Services



Graphic printing and distribution services are when you incorporate printing whether it be digital or offset with the ability to distribute or ship to multiple locations.

The locations can be local, regional, national or international. Many times these services are used for a Corporate customer that has multiple stores or offices that they need to distribute product. The product may be produced all by one company or may have multiple vendors that ship to this distribution company who then kits and ships for the end customer.

These services have been automated to where they can be available 24/7/365 days a year and have the ability to track shipments, limit orders and be enterprise wide available. Here is an example of such a site: Print One demo site

Many times inventory control is also used so product is available and ready for immediate shipment.

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company

See also: Offset Printing vs Digital Printing
Define Digital Printing
Category: Printing Articles
Posted by: Buzz
Variable Print Programming


Yellow BorderAudio version for this article: "Variable Print Programming" (for people with visual disabilities or impairments). Yellow Border
Variable printing by definition is where either image or text changes from one impression to the next in digital printing. It is not available in offset printing in line. Variable printing varies in difficulty from a simple name change on the low end to full text and image changes on the more difficult end.

For the most part the variable print programming comes from applying a database to artwork that has been modified to show where the variable part comes in. This is done by digital printing company that takes your artwork and will apply your database to the cell or area that you designate.

Factors that need to be considered are length or size of the variable part. Since it is software that is applying these rules it does not know the difference between say 2 lines or 3 where the text can be wrapped wierd or dropped. All picture sizes would need to be the same as that could also affect your piece from one impression to the next.

The best rule of thumb is to involve your printer early in the design process when he/she can still help guide you on what would be successful and what would not.

The variable print programming is actually done in a different software that helps marry your database and the software that the design is done in(Quark, InDesign, etc.) then when the file is ripped it prepares the job to change the variable cells on each copy.

It is a very effective way to market your company and has a historically much higher rate of return than static direct mail.


Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas

See also:
Job Requirements of Digital Printing
Variable Data Printing
Demo Variable Data Printing
Category: Printing Articles
Posted by: Buzz
Online Printing Services


There are many online printing services now available over the internet. These can range from preset rigid templates to the ability to download your created files to a printer. It also includes software that gives you the availability to be enterprise specific management systems that are specific to one organization in controlling their corporate print services. See an example:


The best resource is one that you still develop a relationship with and know a contact person.

See also:
>Pros Cons Print on Demand


Written by Buzz Tatom
Buzz@odeecompany.com
Category: Printing Articles
Posted by: Buzz
Pros & Cons of Print on Demand Printing


More and more these days people call and ask the question of what are the pros cons of print on demand. There are reasons that print on demand is the fastest growing part of the printing business. Print on Demand emerged when digital printing started coming to the forefront. Conventional printing is a process that all things being equal is slower and not very efficient in doing small quantities of printed product.

In todays fast paced world where the customer controls the content and bringing products to market quickly is not a luxury but a necessity digital printing became a popular choice.

The pros of On Demand Printing are:
-Fast Turnaround
-Small quantities
-Reduced obsolescence
-Ability to revise quickly
-Possibility of Varaible Print
-Reduce costs at small quantities

The cons of On Demand Printing are:
-Lesser quality sometimes to Offset Printing
-Increased costs at larger quantities compared to Offset Printing
-Less rub resistance to wear
-Less finishing possibilities

Many of these factors I have mentioned above were at one time a big factor but have become less and less of a factor. The best reason I give my customers to decide on what to use is price and turnaround times. If you have very little time to get a printed piece it normally pays to do it on demand. This is because you have very little or no setup time on digital equipment. If you are doing a large enough quantity your per unit piece doing it on demand flattens our pretty quickly where as on offset printing it will start higher on a low quantity scale and drop more drastically as your quantity goes higher.

Print on Demand can be gloss coated on some digital presses just like offset printing. Your options would be varnish, aqueous and UV coating. Most of these processes would be done offline. Hope this has been informative on pros cons of Print on Demand and please let me know if you have any questions.

I'll give you an example of the perfect print on demand type situation. We do business for a Montana Ranch Real Estate firm that markets Montana Hunting Ranches for Sale. They needed some flyers for a Seminar they were doing and needed them done that day and sent overnight. We were able to help them with a file, quick PDF proof and it was ready to ship. It was high quality and helped their business flourish!


Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas


See also:
Job Requirements of Digital Printing
Offset Printing vs Digital Printing