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Category: Printing Articles
Posted by: Buzz
Job Requirements of Digital Printing


Yellow BorderAudio version for this article: "Job Requirements of Digital Printing" (for people with visual disabilities or impairments). Yellow Border
What are the requirements of printing a digital print job. First, of course, would be a digital file from a graphics program that can be ripped by a graphics workflow. It should also be a job that makes sense in being printed digitally.

The strength of digital printing would be small quantity(less than 1000-1500 press sheets) and a quick turnaround. That being said if you are printing a variable data piece where text or pictures change on each press sheet digital printing is the only way to go.

The job requirements digital printing best file solution is to give both your native file as well as a hi-res PDF. The reson for this is that if the PDF does not rip there is nothing else we can do to help you. If we have the native file sometimes we can decipher what the problem is. The document size should be the finished size of the piece and then if you have a bleed pull the color out 1/16" in the direction of the bleed. Include all fonts being used giving us bitmap and screen fonts. For example one of our customers markets Montana Ranches for Sale and they will send us a hi res pdf with trim marks but also send the native file as well, just in case. They do this because of the quick turn time of their jobs.


See also:
Variable Data Printing
Define Digital Printing
Offset Printing vs Digital Printing
Pros Cons Print on Demand

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas
Category: Printing Articles
Posted by: Buzz
Define Digital Printing


The most common definition for digital printing is going to be taking an electronic file and going straight to a digital press. This is not entirely accurate because even in offset printing these days you take a digital file and go straight to plate that mounts on an offset press. For this article, we will use the most common definition to discuss or define digital printing. Digital printing can be done in black and white or in color. There are numerous machines that do digital printing. In the black & white you have primarily the Xerox Docutech and the Kodak Digimaster. In the color digital printing arena you have the HP Indigo, the Kodak Nexpress and the Xerox IGen3. The concept behind these machines is that there are no costly setups required for a job and so they can run small quantities at much lower costs than offset presses. Once quantities increase over say a few thousand sheets it becomes more economical to run the job on an offset press.

The digital press does run variable data where the image or text can change from press sheet to press sheet. Offset printing will not do this. Digital printing is also usually a quicker turnaround.

Most times digital printing is done by laying toner on a sheet vs ink like offset printing. The only exception to that is the HP Indigo which prints with liquid inks and the DI(direct imaging)presses.
The HP Indigo is the only digital press that can print true spot colors versus a CMYK conversion of process.

See also:
Offset Printing vs Digital Printing
All Digital Printing is not the Same
Digital Printing PMS Colors

Written by Buzz Tatom
The Odee Company
Category: Printing Articles
Posted by: Buzz
Offset Printing vs Digital Printing


Yellow BorderAudio version for this article: "Offset Printing vs Digital Printing" (for people with visual disabilities or impairments). Yellow Border
Most arguments you see on offset printing vs digital printing comes from the perspective of someone that has a interest in one or the other technology. We produce both offset and digital printing in our plant so we provide a rather neutral perspective on both sides.

Offset is usually looked at as the higher quality choice, although, digital printing has vastly improved to where the difference is pretty small now. Offset printing prints PMS colors easier and reproduces solid screen tints better. Offset prints higher quantities at much less cost than digital printing. The cutoff is usually anywhere from 500 to 2000 sheets. Quantity and timeframe are usually the deciding factors in whether to use offset printing vs digital printing. Offset printing gives you much better options of printing larger sheets as long as you are doing more than a few of any item. Most digital presses only print up to a 14x20 sheet although 12 x18 is the most common sheet size.

Digital printing is used primarily when you need something very quickly or in very small quantities. Digital printing also gives you the opportunity to print variable text or images where each sheet off the press is unique in some personalized way. Once a sheet is off a digital press it can be cut, folded or finished very quickly where offset printing must dry or be coated before handling. There are very few digital presses that print true PMS colors or Spot Colors.

When used right the two processes should be complimentary and not necessarily in competition with each other. If they do compete it is in a very narrow range of small quantities. Here is an example of a digital offset printing company with digital offset printing equipment.

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company, Dallas, Texas

See also:
All Digital Printing is not the Same
Variable Data Printing
Indigo Digital Printing

Pros and Cons of Digital Postcard Printing

Category: Printing Articles
Posted by: Buzz
Pros and Cons of Digital Postcard Printing


Here is the good and bad about printing your Postcards digitally. First, we will define digital postcard printing as using a digital press to print your postcards versus an offset press.

The good about doing postcards digitally is you can do very small quantities and you are not dealing with setups like you do on offset printing. That is also why if your quantities reach into the thousands it is not cost effective to print your postcards digitally. The larger quantities are still best done on an offset press.

Another reason for the rise in digital printing is the speed with which you can get a job printed. A 24 hour turnaround for digital printing is not uncommon.

Quality of printed product with digital printing postcards is still better with offset printing but the gap has been closed so that most times it is hard to tell what has been printed digitally and what has been printed on a true offset press. The ink is not as stable or rub resistant in digital printing and can be rubbed off some easier than on offset printing. While this is a fact, most times if you are doing a postcard that is going through the mail there will be rubs whether it is printed digital or offset.

One other advantage of doing digital postcard printing is that you can actually address and sort the postcards to save on mailing costs at the same time you are printing the actual job.

See also:
All Digital Printing is not the Same.
Variable Data Printing
Offset Printing-What does it Mean?
Promotional Products Catalog


Written by Buzz Tatom
The Odee Company, Dallas, Texas
Category: Printing Articles
Posted by: Buzz
Digital Postcard Printing


Postcards or direct mail pieces can be printed on a digital press in very short runs. This is a very economical way for a small business to market to existing customers, as well as, new prospects. It used to be to print a postcard for your business you were looking at having to do thousands. Although, that is still available with offset printing it is now possible to print in much smaller quantities by printing on a digital press. Digital postcard printing is something we do economically in quantities of 100, 250 or 500. This can be done because you have no plates or setup in digital postcard printing on a digital press. So, next time you want to send out postcards to present or potential clients and need to do it in small quantities know that you can do it with digital printing.

See also:
All Digital Printing is Not the Same.
Variable Data Printing
Promotional Products Catalog

Written by Buzz Tatom
buzz@odeecompany.com
The Odee Company