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Posted by: Buzz
How is promotional products marketing used?

Yellow BorderAudio version for this article: "How is promotional products marketing used?" (for people with visual disabilities or impairments). Yellow Border
Since promotional products can be used alone, or integrated with other media, there are virtually limitless ways to use them. Popular programs most often cited by promotional product distributors are business gifts; employee relations; orientation programs; corporate communications; safety programs; employee retention programs; and, at trade shows to generate booth traffic.

The Odee Company
can help you develop any of these programs or update an existing one. It can be incorporated with print and variable data printing to increase returns and help you land new customers. Please call us today and we'll put our ideas to work for you.

Written by:
Joyce Fletcher
The Odee Company, Dallas, Texas
Executive Gifts with the highest quality, by The Odee Company
Posted by: Buzz
Why sell golf products?

golf balls promotional products

Golf is a great sport to center your promotional products around for a number of reasons. The first being that it is not gender or age specific, so it targets all markets. Of the estimated 26.2 million golfers in the U.S., 22 percent are female. There are so many different golf related products that you are sure to find something to fit your budget. It is not just about golf balls anymore.


golf tees promotional products
Some of the most popular golf promotional items are divot tools, ball markers, tee packs, golf towels, and many, many more! If you were looking for an executive gift, you could give them a imprinted golf bag or a nice golf club. Dont forget about golf apparel and golf hats. Another idea is to send something that you would find at a golf tournament such as, coolers, umbrellas, sports bottles, or golf ball pouches. The options are endless when you choose a golf promotion.

Written by:
Jennifer Fitzgerald
jennifer@odeecompany.com
The Odee Company
Executive Gifts with the highest quality, by The Odee Company
Posted by: Buzz
Do promotional products leave a lasting impression of your company to potential clients?

According to a recent study, 76.1% of respondents could recall the advertiserís name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their promotional product because it was useful.

There is no other advertising medium that can pay those long term benefits like promotional products. The key is to find something useful and unique that reminds your customer of your company in a repetitive constant way. One of the best selling tools is when the need for your product that you are selling comes across your customers desk there is also something there to remind them of your company. It needs to be part of a process of touches that you have. Personal contact, phone, email, printed collateral and promotional products all contribute to give you enough touches in your customers mind to give you the opportunity. This is where promotional products do such a good job.

You can only call, email, and have personal contact so many times before you start becoming a borderline nuisance. Promotional products should be used as one of the arrows in your quiver. Let The Odee Company help create a promotional campaign that fits your company's needs and budget.

Written by:
Joyce Fletcher
Director of Promotions
The Odee Company
joyce@odeecompany.com
Posted by: Buzz
Yellow BorderAudio version for this article: "Drive Traffic to Your Tradeshow Booth" (for people with visual disabilities or impairments). Yellow Border
Drive traffic to your tradeshow booth by handing out promotional products. Depending on the demographics of your audience and budget, The Odee Company will help you pick out the best possible item to hand out.

Some of the most popular tradeshow giveaways are tote bags, pens, stress balls, bottled water, logo candy, anti-bacterial hand gel, badge holders, key chains, lanyards, and koozies.

The goal of tradeshows is to talk to potential customers. That means you have to attract them to your booth. You have to get them to stop and here about your products. Do you realize that most prospects walking down the aisle are looking at a way to eliminate a booth. The average attendee will only stop for 10-20% of the booths in a show. If you have a useful promotional product that they see your booth attendees getting, your at least going to have the opportunity to talk with them. From there it is a numbers game on how many good potential customers you find. Tradeshow giveaways give you a chance. Drive traffic to your tradeshow booth. That is the key to a successful tradeshow.

Written by:
Joyce Fletcher
Director of Promotions
The Odee Company, Dallas, Texas
joyce@odeecompany.com